When you have a group of hospital professionals, community organizers, and food justice advocates who are unified around the cause of healthier and more equitable food systems but work disparately, how do you give them the resources to work together towards their mission?
For Healthy Food in Health Care, a division of Health Care Without Harm, the answer was to create a powerfully resourceful digital toolkit. It would house a series of resources, including case studies, resources, and research reports to support the aforementioned groups.
As the entire toolkit was a brand-new project, I was to establish a visual identity based off of the overarching organizations and to inform future collateral. It would reference the overarching organizations but also give a distinct look to the toolkit, now named the Healthy food playbook.
- Site map
- Mood board
- Visual identity
- Wireframes and full mockups
- Style guide
My team was tasked with establishing a visual identity for the toolkit that referenced that of Health Care Without Harm.